The Mind Guardian
- Overview
- The Mind Guardian is a clinically validated AI-powered game.
- Role
- Produced by Pé Grande Studio
- Client
- Samsung
- Year
- 2025
- Technique
- Animation - Generative AI
Production Video
Character and animation in 3d Videos and images in AI
The Project
The Mind Guardian is a clinically validated, AI-powered game created to make cognitive screening more accessible and engaging. Designed for people over 55, it transforms conventional memory tests into an immersive experience capable of identifying potential signs of cognitive decline with 97% accuracy. Developed for Samsung Spain, the project brings together technology, science and storytelling to support earlier access to professional diagnosis. Estúdio Pé Grande collaborated on the visual development and production of the experience, working alongside Cheil Spain, Hefty, Somos5 and Innatial.
Felipe´s Role
Co directed with Gabriel Vedana, developing the creative vision, creative deck and generative AI workflow, from initial concept and visual exploration through to final image creation.
Cannes Lions 2025, Clio Health 2025, El Sol 2025, MAD STARS 2025, FIAP 2025, Inspirational 2025, El Ojo 2025, ACIS/SERGAS 2025, Premios Nacionales de Creatividad 2026, AMETIC AI Awards 2026, Clio Awards 2026, The One Show 2026, Premios Ejecutivos 2026
Full creditsComplete production list+
Client: Samsung Advertising Agency: Cheil Spain Design Agency: Pé Grande/ Hefty Production Company: somos5/ Innatial